Re-discovering healthier fruit sugars by turning age-old traditions into modern pantry staples!
Quit Refined Sugar Without Quitting Sweet
Try Natural fruit sugars like date syrup, pomegranate molasses, jaggery blends & traditional sweeteners - 100% natural, no chemicals!
No refined sugar I No preservatives I Vegan I Made in small batches only
Why Refined Sugar is the Problem?
Before factories, sweetness came from nature. Refined sugar changed that - turning something nourishing into something empty. Today, it’s one of the biggest hidden culprits behind fatigue, cravings, and imbalance.
Our Founder
Niharika Mathur, an MBA in Energy Trading, turned a personal health setback into a powerful purpose.
After 13 years in the energy industry, a sudden health crisis led her to uncover the hidden impact of refined sugar.
With no diagnosis or medication to rely on, she chose a simpler path - healing through natural, time-tested alternatives like date syrup.
What began as a personal shift soon became a mission: to prove that cutting out processed sugars doesn’t mean giving up on sweetness.
Your Hazelnut Date Spread is too delicious, that I am having just like that...but will definitely experiment with my icecreams and hot chocolate. Thank you so much for coming up with these kind of products for sweet enthusiast like us. More power and success to your team!
- OJASWI NAIK
I got the jaggery ginger Chai sweetener as a Diwali gift and I used it in not only my tea but also bowl of oats. My family just loved this healthy option and I must tell you, the ginger zing is the extra flavour you will enjoy the most. Post that I started ordering it to gift my friends. Want to try all their products.
- ADITI KORGAONKAR
Amazing stuff, I got a bottle of date syrup and Kala Khatta syrup. It was so refreshing to get a product which is not overly sweet, Kala Khatta syrup is my absolute favourite mildly sweet with a little bit of tart. The date syrup has literally replaced sugar in my kitchen. I will definitely buy these again.
- Kinshuk Srivastava
Highly recommend trying Date syrup (one of their best sellers), this is hands down one of the finest replacements for white sugar. Also they make caffeine free date seed coffee, people who don't like the bitterness of coffee should definitely try this. Small scale business and worth every penny spent on their products.
- PARINITA ACHARI
Their Kala Khatta concentrate has become a problem in my house. I started using it to flavour my curd, then for drinks…and now sometimes I just stand in the kitchen and lick a spoonful of it like a kid.It’s that good.In fact, when the bottle gets over, my curd consumption mysteriously drops to zero until the next batch arrives. Dear Sugarfreelicious - please make a bigger bottle. Some of us have clearly lost all self-control.
- ARUN DANIEL